Case Study
World Martial Arts Center
Anaheim, CA · Taekwondo & Karate · Visit site
+310%
Local search impressions
+95%
Monthly trials
26%
No-show recovery
Challenge
Established school in a competitive Southern California market struggling to stand out against bigger franchise brands and low-cost competitors.
Approach
- —Refreshed brand positioning around discipline, leadership, and family — then rebuilt the site to match.
- —Ran Google Local Service Ads and GBP optimization to capture high-intent 'martial arts near me' searches.
- —Created a nurture sequence for trial no-shows that recovered 1 in 4 missed appointments.
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